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Each bracelet is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks.

100% waterproof
Wax-coated
Iron-coated copper "P" charm
Adjustable from 2-5 inches in diameter

Have the prettiest stack in your pack with the Llama Charm Bracelet. This bitty braid design features a dangling llama charm with colorful enamel detailing. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($10,000 minimum) to the W

Cove Sharktooth 9" Sticker

Oakley 5.5" Camo Sticker Pack

Oakley 9" Foundation USA Sticker

These Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is uni

This Coated Hematite Stretch Bracelet is the statement piece of your dreams! With its eye-catching pops of color, hematite beads and stylish design, it'll be your go-to for the summer.

Brass base with rhodium plating & hematite beads
Total length of b

These Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is uni

It looks so cute sitting on your shelf!

Handcrafted look & feel

Lid keeps things warm (& extra cute)

All the different ways to wear them...as a wide headband, scrunchie, tube top & MORE!

As a tube top, the bandeau runs snug, so it is best suited for sizes XS-M

These frames are as majestic as their namesake. With 100% UV protection polarized lenses, Hydrolite® nose pads and adjustable temple tips, as well as a classic tried and true shape, Vela is made for wherever the currents might take you.

Named for the famous surf break in the Bocas del Toro archipelago, this frame is your missing ingredient for a sunny day scouting surf. The XL version of this frames are slightly larger than the original, which means they retain the same prized features f